Paid search

A search advisor, not an agency.

Ten years and more than €15M of ad budget, spent inside the accounts rather than in front of a deck. You get the person doing the work, a fixed fee, and a system your team can run without me.

The usual

Why the spend stops adding up.

Nobody owns the numberThe dashboard says one thing, the bank says another, and no one can tell you which campaigns actually paid for themselves.
Junior hands, senior invoiceThe pitch is run by the founder of the agency, the account is run by whoever joined last quarter.
The fee grows with the wasteA percentage of spend rewards spending more. A fixed fee does not.

How it runs

Three steps, no surprises.

01
Diagnosis
Two weeks inside the accounts, the measurement stack and the numbers finance actually uses. You get a written list ranked by likely impact.
02
Rebuild
Fix what measurement is reporting wrong first, then the structure and the bidding. In that order, because optimising against broken data is guesswork.
03
Handover
Dashboards, documentation and the judgement to use them, so the work stays with your team when I leave.

The difference

Advisor or agency.

	Agency	Working with me
Who does the work	Changing account managers	Always me
How it is billed	Percentage of spend	Fixed fee, published
Term	Twelve months, often longer	Two weeks, then your call
The goal	Renew the contract	Leave you able to run it
Measurement	Someone else's problem	Where the work starts

01 · Diagnostic

Paid acquisition audit.

€8k–€12k · fixed · 2 weeks

A two-week deep dive into your ad accounts, GA4, attribution stack and finance model. You leave with a written action list ranked by ROI impact — not a follow-up proposal. Credited in full toward the engagement if we go further.

Account-by-account audit (Meta, Google, TikTok, Apple)
GA4 + attribution sanity check
Cohort & CAC model review
AI workflow opportunities mapped
90-minute walkthrough call
Written 12-page action plan

Book the audit

Most chosen02 · Build

Build & integrate.

€12k–€20k/mo · 3-month minimum

Your acquisition system, built in-house and integrated into your backend, then handed to your team to operate. Weekly reviews, daily Slack, monthly written readouts. Designed to be unnecessary by month four.

System built across Meta / Google / TikTok / Apple
Three vendors killed, one internal system built
Weekly 60-min review + daily Slack
Monthly written readouts — no decks
30-day clean handoff to your team

See if we fit

FAQ

What it costs, and what it does not.

What does a search advisor cost?

The audit is a fixed €8k–€12k over two weeks. Build engagements run €12k–€20k a month with a three-month minimum, and the advisory seat is €6k–€10k a month. No percentage of spend, ever.

Is that not more expensive than an agency?

Per month, sometimes. Per outcome, rarely. An agency on 15% of a €50k monthly budget costs €90k a year and has an incentive to keep the budget high. A fixed fee removes that incentive, and the engagement is designed to end.

What is the minimum ad budget for this to make sense?

Below roughly €20k a month in media spend the fee is hard to justify, and I will say so on the first call rather than take the work.

Do you run the campaigns day to day?

During a build engagement, yes. As an advisory seat, no: your team runs them and I bring the judgement, the reviews and the escalations.

What happens after the audit?

You get the written action list and you own it, whether we continue or not. The audit fee is credited in full if we do.

Book a 30-min intro call

Tell me where you're stuck. Get the truth back.

Or DM me on LinkedIn. Everything gets read, just give it a day or two.

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