Paid social

Meta ads, run by the person you hired.

The channel with the deepest experience behind it: seven figures a year on Meta at Blinkist, plus TikTok and paid social across app and subscription businesses. Fixed fee, no percentage of what you spend.

The usual

Why paid social stops scaling.

The algorithm is optimising on bad signalHalf the conversions never reach Meta, or reach it twice. The bidding is doing its job on numbers that are wrong.
Creative is a production line, not a testVolume goes up, learning does not, because nothing is set up to tell you which idea actually worked.
The fee grows with the budgetA percentage of spend rewards spending more. Scaling a channel that is not ready is exactly what it pays for.

How it runs

Signal first, then spend.

01
Fix the signal
Pixel and Conversions API, event quality, deduplication and consent. Until this is right, everything downstream is guesswork.
02
Rebuild and test
Account structure, audiences and a creative testing plan with enough volume per cell to actually conclude something.
03
Handover
The testing calendar, the reporting and the judgement to read it, so your team keeps the channel when I leave.

The difference

Agency or the operator.

	Agency	Working with me
Who is in the account	Whoever joined last quarter	Always me
How it is billed	Percentage of spend	Fixed fee, published
Where the work starts	New creative	Whether the data is true
Creative testing	Volume of assets	Cells with enough budget to read
The goal	Renew the contract	Leave you able to run it

01 · Diagnostic

Paid acquisition audit.

€8k–€12k · fixed · 2 weeks

A two-week deep dive into your ad accounts, GA4, attribution stack and finance model. You leave with a written action list ranked by ROI impact — not a follow-up proposal. Credited in full toward the engagement if we go further.

Account-by-account audit (Meta, Google, TikTok, Apple)
GA4 + attribution sanity check
Cohort & CAC model review
AI workflow opportunities mapped
90-minute walkthrough call
Written 12-page action plan

Book the audit

Most chosen02 · Build

Build & integrate.

€12k–€20k/mo · 3-month minimum

Your acquisition system, built in-house and integrated into your backend, then handed to your team to operate. Weekly reviews, daily Slack, monthly written readouts. Designed to be unnecessary by month four.

System built across Meta / Google / TikTok / Apple
Three vendors killed, one internal system built
Weekly 60-min review + daily Slack
Monthly written readouts — no decks
30-day clean handoff to your team

See if we fit

FAQ

What it costs, and what it needs.

What does a Meta ads specialist cost?

The audit is a fixed €8k–€12k over two weeks. Running the channel hands on is €12k–€20k a month with a three-month minimum. No percentage of spend, ever.

Is there a minimum ad budget?

Below roughly €30k a month in media, a fixed fee of this size rarely pays for itself. Below that, take the audit and have your team run the plan.

Do you produce the creative?

No. I write the brief, decide what gets tested and read the result. Production stays with your team or your studio, which is cheaper and faster than routing it through me.

Do you use Advantage+ campaigns?

Where the signal supports it, yes. Automation is a multiplier on your measurement quality: good data makes it work, bad data makes it expensive.

Meta or Google first?

Whichever the measurement says is carrying demand you are not paying for. That answer comes out of the audit, not out of a preference.

Book a 30-min intro call

Tell me where you're stuck. Get the truth back.

Or DM me on LinkedIn. Everything gets read, just give it a day or two.

Open my Calendly