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Essays — coming soonEN only for now

Things I'd tell you over coffee.

Short, honest essays from inside ad accounts. Attribution, AI workflows, fractional work, and the occasional rant.

All essays

First essays shipping soon. Subscribe below and they'll land in your inbox as they go live.

The Sunday note

One tactic. One chart. One honest take.

One tactic I tested on real budgets: app acquisition, paid social, automation. A two-minute read.

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