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Weekly tactics, free.
Every Sunday I share one tactic I've tested that week on my own e-commerce or with consulting clients. No theory, no recycled tweets.
SubscribeDigital Marketing Consultant — Hamburg
Marketing that compounds. Not a campaign.
I help founders build acquisition engines that keep working after I leave. 1:1 consulting, no agency overhead.
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I help founders grow without an agency in between.
I'm Alejandro. I've spent the last decade running paid acquisition for e-commerce and B2B brands across DACH and Latin America. I operate Digital Polyglot, my own e-commerce, and I consult 1:1 with a handful of founders each year. No account managers. No reporting decks nobody reads. Just one operator who's still in the weeds.
Free playbook
The 7-channel audit I run before taking on any new client.
- Exactly which 7 channels I audit (and the order I do them in)
- The 3 metrics I check before recommending any paid spend
- A copy-paste GA4 query that surfaces 80% of attribution blind spots
Three ways we can work together.
Consulting
1:1 strategy calls.
60-minute deep-dives on your funnel, your ads account, or your tracking setup. You leave with a written action list, not a follow-up proposal.
Book a callRetainer
Fractional growth lead.
For 3 founders per year, I become your part-time growth lead — owning paid acquisition, analytics and weekly experiments. 3-month minimum.
See if you qualifyRecent writing
View all essaysMay 12, 2026
Why most Shopify stores don't need more traffic
Conversion rate is a leading indicator nobody wants to optimize. Here's the 4-step audit I run before touching ad budget.
May 5, 2026
The attribution lie every founder believes
GA4 will tell you Meta drove the sale. Your ad platform will too. Both can't be right. What to do when the numbers don't add up.
April 28, 2026
I fired my agency. Here's what I learned in 12 months solo.
An honest postmortem on running paid acquisition without an agency — what got better, what got harder, what I'd do differently.