Based in Hamburg · interim · taking Q3 2026 inquiriesHamburg

Paid spend that adds up.

Paid search and paid social, owned by the person who is also in the accounts. Fixed fee, no retainer and no percentage of spend. Ten years and more than €15M of budget, plus the dashboards and integrations that pull your tool and agency stack together.

Work with me See the work

10+ yrs

Inside paid acquisition for apps and e-commerce

€15M+

Ad spend managed across past roles

Founder

Operates his own e-commerce on the exact system he sells

1:1

A handful of founders a year, direct, no account managers

Built, not pitched

The growth dashboard built for MUVN.

Google, Meta, TikTok and Apple Search Ads in one view, built from scratch.

MUVN · Paid acquisition

⚠ Demo · fictional numbers

Illustration only, published with MUVN's permission. Every figure is fictional, not MUVN's real account data.

Installs · 7T

9.84k

↑ +22.7%

CPI

€11.07

↓ −21.4%

Kosten / Reg.

€18.40

↓ −12.0%

Registrierungen

5.92k

↑ +16.0%

Matches

3.14k

↑ +19.4%

Spend · 7T

€27.1k

↑ +9.2%

Kanal-Statusletzte 7 Tage · vs. Vorwoche

Kanal	Spend	Installs	CPI	Matches	Objekte
Google Ads · App	€41.2k	4,200	€9.80 −18%	1,510	2,180
Meta · Advantage+	€33.8k	2,960	€11.40 −9%	1,040	1,460
TikTok	€19.6k	2,250	€8.70 +6%	410	720
Apple Search Ads	€14.3k	1,990	€7.20 −14%	180	250

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Book a call Same systems, wired into your stack.

Ten years inside growth teams. Previously at

Gameloft

Blinkist

Hamburg · 1:1 only

About

Founders grow without an agency in between.

Alejandro del Carpio. Ten years in paid acquisition, €15M+ in budget managed, with stints inside teams like Gameloft and Blinkist. Now consulting 1:1 with a handful of founders each year.

No account managers. No reporting decks nobody reads. Daily inside Meta, Google and TikTok ad accounts: the system gets built, the judgment comes with it, your team operates it, and the budget gets cut the moment it stops working.

Most growth teams are over-stacked: 5-7 tools doing overlapping work, plus an agency or two on top. What gets built is the integration layer and the dashboards that consolidate that sprawl. The result: your growth budget goes to growth, not to overlapping licenses and agency markup.

Based

Hamburg, DE

Languages

EN · ES · DE

Focus

Apps · E-com · SaaS

How it works

Four phases. Same every engagement.

No mystery deliverables. You see exactly what the next 90 days look like before you sign anything, including the exit, set from day one.

Audit the engine

Two weeks inside the accounts, the GA4, the post-purchase survey and your finance model. This surfaces where the budget is leaking and where it isn't.

Weeks 1–2

ii.

Map the targets

We agree on what success looks like (cohort payback, blended CAC, contribution margin) and which channels can actually move.

Week 3

iii.

Build with your team

The system and dashboards get built inside your stack; your team operates them. Weekly reviews, daily Slack, monthly written readouts. You learn the criteria, not just the result.

Months 1–3

iv.

Hand off cleanly

A written playbook for your in-house lead, a 30-day overlap, and an honest write-up of what worked and what didn't. The goal is a team that doesn't need outside help.

Month 3+